Google has introduced a new technique named Accelerated Mobile Pages (AMP) aims to make the pages load instantly on the smartphone. Whenever the internet connection is slow, some people prefer for 2G or 3G connection, but the pages will be loaded instantly? AMP is very important and it is an open Source projects that borrow ideas from Facebook’s instant Articles and brings them back to the open web.
The WordPress team is following the project and started working on the implementation of AMP in mobile. In Yoast SEO plugin, all the types of post URLs will be having amp version and if you are going for the bare minimum, install and activate this once you have done.
AMP will markup with supporting and wide range techniques in collaboration with AD networks namely Outbrain, AOL, OPenX, Double click and Adsense to create more optimized tags for the mobile pages.