What is Blog’s Bounce Rate and How to Reduce it?

Are you have been tackling to increase search traffic to your website? Two important factors are to be considered, including user engagement and user behavior. So, when you are trying hard to maximize the performance of your site, one of the peculiar things what you do is to decrease a high bounce rate.

Because high bounce rate says that something is wrong with your strategy, which means you are not attracting the right people to your web page.

In a word, visitors or viewers who visit your landing page bounce off, before they give you a chance to convert it.  One way is to maximize your conversion rate is by having many numbers of landing pages. When your site has high bounce rate, it signals that your portal needs a serious redesign.

Bounce Rate of your blog or site is a valuable measurement for the success of your blog. Maintaining an excellent bounce rate is little tight but not impossible.

In this post, we are going to know what the term “Bounce Rate” means is, how to reduce it and what are the ways to decrease bounce rate of your blogs???

So, What Exactly is Bounce Rate?

According to Google, the bounce rate of a site is the number of visitors who enters into a particular page and then leaves without going to any other pages on your website.

Bounce rate will provide some indication of the behavior of your visitors. If your site has lower bounce, then it shows your site viewers stay for a long time.

  • Bounce rate is the most misunderstood metrics in Google Analytics
  • Google Analytics calculate and the reports the bounce rate of your web page or blog
  • It is the percentage of single-page visits

Why Lower Bounce Rate?

Lower bounce rate means some users is staying for a long time, where your site is good and readability. When your site has lower bounce rate, then you can have more profits.


Most of us might not know how to reduce or calculate the bounce rate. For this, you have to log into the Google Analytics account or any statistics solution to know how smoothly your website is working. But, before that make sure you have been using your bounce rate measure as a barometer.

Bounce Rate Analytics

Excellent Bounce Rate lower than 20%
Good Bounce Rate lower than 40%
Average Bounce Rate more than 50% & less than 60%
Weak Bounce Rate more than 75% to 80%

It will be very hard to get a bounce rate under 20%, but 20% to 35% will be the ideal bounce rate. When your site first page has an inappropriate message for visitors, then it leads to high bounce rate that will be poor for you.

How Google Analytics Calculate Bounce Rate?

Bounce rate of a blog is up to you by the way how you are welcoming the more visitors to your blog and attracts them to visit other pages of your blog as well.

Bounce Rate Formula

Bounce rate of a single page = Total number of bounces on a page / Total number of entrances on a page

Bounce rate of all pages in website = Total number of bounces across all the pages / Total number of entrances across all the pages

Then, how to reduce bounce rate of the blog and welcome more visitors to spend more time on your site. If you wish to cut down your bounce rate, then make sure and follow the below basic tricks in getting visitors to stay and explore further.

Here are some facts for you
  • Lower bounce rate of your site will be better
  • High bounce rate will be bad for web page
  • Exit rate and bounce rate, both are different

Simple Tips to Reduce Bounce Rate of Website

Few Strategies to Decrease the Bounce Rate

Now you understand what Bounce Rate means, but you have to know how important it is for your visitors to sit for a long time on your site without bouncing. So, here is the ways to get lower bounce rate for your blog. Just go through the points and make use of it.


First Intensely Study your Analytics

Are you going to start the process for reducing bounce rate? Before doing it, you have to search out the intricate details of each blog page that you obtain. Then you need to look into what type of viewers get fascinated with your blog, and keywords need to target and more.

Concentrate on Designing & Load Time

We know that the first impression is the lasting impression, and this will be matched for blogging as well. If a visitor lands on your blog and he or she will notice the loading time and designing of your website. The design is the most important aspect of engaging visitors, so try to get for the best smooth and elegant themes for your blog.

Suppose you promote your post on social media, you need to make sure that the landing page must open in new window. If it opens in the same window, it may take much time to load where you might lose new viewers.

Include Related Post Links inside Current Post

If there are any links to click on your post, then it will be a quite easy reason for your readers to change to another post or page, which will be a chance to reduce bounce rate. Try to include internal links as well as external links in your post and make the links should be open in new tab instead of in your current tab.

Are you using WordPress, and then there is an option to select “Open in a new tab.” Choose this option, where your links will be open in another new tab. However try your best to link out moderately, where links are good for networking.

Improve your Content’s Readability

Many bloggers do not know how to write concise or articles. Try to divide your post into some parts or paragraphs, where the readers want only information on their desired topic. And avoid large chunks of text, which will scare readers away, and they may not have that much time to spend reading line by line. So whatever be your information, you have to present them a quickly skimmed article.


So whatever be your information, you have to give them an easily skimmed article. An excellent article must be scannable and easy to read for your readers. Try to your heading, bold and bullet point to make your post easier to read. Include some important things like asking lot of questions, bold some keywords, use subheadings, screenshots, quotes, use compressed images and more in an appropriate manner.

Avoid Flashy Popups

Without any distractions like splash pages, irrelevant popup, and many advertisements, you have to polish your blog or website in a seamless manner. Think of yourself as a reader, is your visit a site and popup disturbs your reading mean, you will inevitably decide to leave. Likewise, your readers also have the same mentality, where the distractions do not add value to your blog.

Minimize the Count if Images you Upload

Images lead to increase the bounce rate. When you reduce the number of pictures in your post is an absolute way to decrease your bounce rate. Because pictures are of high megabytes, so it will increase the loading time of a page.

We assist you to upload at most 5 images in a single post.  At the same time, try to upload and use the compressed images for your post.

Intrigue your Visitors

You should not use the word like “read and go, please visit this page or other pages” in your post. You may use “Check also, please click here, or know more” these will seem to boost up your users to check another page, this will reduce your bounce rate.

Focus Keywords with High Value Traffic

If you need to progress search performance, then begin focusing on high-value keywords. Because keywords are the high-value traffic, where it makes or breaks your content marketing. A perfect high-value keyword sits at the intersection of 4 main metrics like Traffic value, Conversion value, Persona value and brand value. You can use the Google Adwords Keyword Planner to get some ideas for high-value keywords.


Relevant Links & Search Box

We always recommended you to have a beautiful and easily visible search box on the top of the page for your blog or website. Many users always prefer to search for their article instead of looking page by page. Last but not least, make sure that you have links only relevant sections with each other.

Best WordPress Plugins to Reduce Bounce Rate for Websites

You can try the above tricks to reduce your blog bounce rate or if you wish to use WordPress plugins to generate more traffic and reduce bounce rate. Here it is for you!!!

Free WordPress Plugin: Reduce Bounce Rate

The plugin is easy to use and install, where it is compatible with Google Analytics. Just install this plugin and get the real bounce rate and time on site in Google Analytics. It will inform every 10 seconds that the reader is still on the page and there will be some interaction on that page. It will lead to the pages are un-bounced. You can set maximum tracking time and change time event frequently with this plugin.


Free Download

Paid – Zero Bounce WordPress Plugin

Zero Bounce plugin is very easy to use, intuitive and user-friendly, where the beginners find it easy to manage on their blog. Try to get the setup and kill your bounce rate in a minute without any hassle. It provides you the full control over your blog and has manual on/off switch.

1 Domain License $19
License for 5 Domains $49
License for 15 Sites $69
License for 300 Domains $149

When you purchase any above plan, you will be getting all future updates for free of cost for your lifetime. It will be only working on self-hosted WordPress installs and not on WordPress.com. Get instant access to zero bounce with 15% off via coupon code DSC15, Limited time offer!


Purcahse Plugin

Bounce rate reduction does not happen overnight, it is gradual process. Only thing is you need to do the above mentioned strategies to make difference on your bounce rate. So, try to start by the day and boost up your conversion rate. Share your experience in the below comment box!

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