For SEO ranking, a blog with quality content is a must but at the same time, it should be properly optimized with a good volume of keywords. Believably, for a blogger “Keyword research” is not a new term as this is the word you have to hear from day one when you started blogging.
No matter what niche you are in or what keyword strategies you use, the keyword planner tool is vital to perform the Keyword research. Ready to get start with Google keyword planner? Check out this post completely. I am sure you will definitely learn how to use in the best way.
What is Keyword planner Tool & Why to go with it?
An official product from Google, which guide bloggers in finding more relevant and related keywords associated with the site’s niche. It is a combination of the Google Keyword Tools and AdWords traffic estimator. With this tool, you can do a finely-tuned research that analyzes each and every keyword more efficiently.
Helps in Spying and getting your competitors’ keyword.
The AdWords campaign can be created quickly.
Identifies the local keywords much faster with bonus options.
Finds search Volume based on the monthly and yearly searches.
Identify the traffic estimates depending on the keyword bid.
Save time by combining the keyword lists together automatically.
You may be used the Google Keyword Tool before but the replaced one “Google Keyword planner tools” workflow is entirely change so. First, you should know how to use it.
How to Use Google Keyword Planner Tool
To use the keyword planner tool you need to have an official Google AdWords Account ( a Gmail account) and like all the Google products is completely free. Once you have signed in to your AdWords account, you will land on AdWords home page.
Next, click on the “Tools” in the navigation at the top, so that a drop down menu appears. In that, select “Keyword Planner” to access the tool. There you can find the following four options that can significantly help you in you keyword research efforts.
- Search for new keywords using a phrase, website or category
- Get search volume data and trends
- Multiply keyword lists to get new keywords
- Get click and Cost Performance forecasts
Search for New keywords
This primary tool provides you the keyword suggestions and new ideas that will be very useful for your ad campaign. For any keyword related search, this is the primary option. Whenever you select the “Search for new keywords using a phrase, website or category”, you get the window asking following details.
Your product or Service – Here enter list of exact keywords
Your Landing Page – enter homepage URL or any internal pages and article links
Your product category – Provide your site’s niche (with this you can also find missed keywords).
After entering the data’s, you can target, customize and filter your search campaign by setting criteria’s.
Targeting: The targeted searches will render the data based on the defined goals. The searches can be targeted based on the locations ( like country, cities, towns, region, etc.), Language (By default the language will be based on your particular areas), Search engine (Two options Google search and Google search networks), Negative keywords ( specify the keywords you wish to omit).
Customize Your Search: These are known as the filters used for tailoring the Ads campaign, it has Keyword filter ( set filters for your keyword research based on monthly searches, bid, impression, competition), Keyword Options ( customize the keywords with broadly related ideas),
Data Range: It shows the average monthly searches and here you can assign the months for the searches. This option provides results more precisely.
Get Search Volume Data and Trends
This keyword process involves in identifying the average number of people searched the specified keywords and the bid amount. This process will be easier if you have a long list of keywords in hand.
Here you can see two options for entering the keywords; the first choice is entering the keywords directly to the text box whereas uploading a file with keywords you can use any of these you like. The next process is targeting, and data range similar to the first tool.
When you are done click on the “Get Search Volume” to know about the average monthly searches, competition, the bid amount for your keywords.
Multiply keyword Lists to Get New Keywords
A specially designed keyword research tool for e-commerce site because with this feature anyone can identify the possible combinations of the keywords used by people to search a product. It saves the time needed on manual combinations by making the mash-ups of keywords automatically with the multiple lists of keywords provided.
The list can be combined by entering the keywords in the list box. If you want, you can add more list boxes by clicking on the “X” icon next to the list box.
To know about traffic forecasts, predicted clicks of your combined key phrase click “Get forecasts” else select “Get search volume” to know monthly search volume, competitions and more.
Get Click and Cost Performance Forecasts
Better applies to AdWords advertisers for identifying the traffic forecasts for a given keyword; this option has no use in SEO, so it not necessary to learn much about it. However, the process of this tool is similar to the one mentioned above.
Result Page – Explore it!
The results page include a graph with the average monthly searches, bid amount, completion and the impression share for the provided keywords. You can sort it based on your preference, and if you see the below screenshot closer, you can find two tabs below the chart.
Ad group Ideas – It presents you the ready-made suggestions for the possible ad groups along with the corresponding keywords.
Keyword Ideas – It shows the search volume for the requested keywords without grouping them into ad groups.
Other than these you can add more keywords, filters, and targets in the result page itself. And most important specialty of this tool is that the generated plan can be download for your future reference.
So, now you have experienced in using the Google Keyword Planner. As you see, it has an organized layout. Hence, you will get mastered with the interface within few usages. So far you read you may pinpoint some loopholes in this tool but avoid those and stick with positives to relish your keywords campaign.