How to Create a Coupon Website using WordPress Themes / Plugins or php script

Now a day’s everyone wants to make money in online and of course that can be done by building coupon and deals website and through this, you can also earn money and fame quickly. Because deals and sales are quite popular among the people and each time of shopping, they constantly look for deals and discounts to save their hard earned money.

However in these years, you can see more successful money saving coupon sites in online and if you want to be one among them then follow us till the end of this article.

Make Money + Save Money = Coupon Site

You may wonder how coupon websites make money. Here we have disclosed the secret and that is because of the purchasing of users. Still confused? Look, frequently people in search of deals and coupons land on your site and with this process, they not only save their money but also make money for you too.

Coupons do not bring any money for you; it’s just a business where you receive some commission on every purchase of user when they go through your link. That means beneficial for everyone.


Some of the Successful Online Coupon Businesses:

Here we have provided top coupon sites that make more income in online and all theses sites are tabulated below with basic details like Alexa rank, estimated worth and total revenue.

Site Name Alexa Rank Estimated worth Revenue/ Year
Slickdeals 284 $817 Million $68 Million
RetailMeNot 534 $577 Million $22 Million 1045 $100 Million $19 Million
FatWallet 2241 $86 Million $13 Million
LivingSocial 2372 $85 Million $12 Million

Groupon (worldwide), HotUkDeals (UK), CouponDunia (India) are few more leading sites in there respective country.

We didn’t mention that, if you start a coupon or deals site you also find same success likewise the above mentioned. It’s just the example to show that if you follow our instructions correctly you can be successful from those sites.

Example coupons types and coupon sites

Sooner you will be going to start a coupon site, but before start, you should know what types of coupons and coupon sites are available. If you want to run a successful coupon business, then you need to know them thoroughly.

Following are the most common type of coupons that you have to be familiar with,

BOGO coupons that mean “Buy one get one free”, the name itself refer for what offer it stands for.

Member Coupons, Special coupons that are offered exclusively for the member of your site or some other group.

Free item with purchase, this one refers that if you make any purchase on the mentioned site, you may get one item as free.

Free Shipping – Free delivery to your house if you make the purchase above the specified amount.

Percentage Based Discount – The most popular way to offer discounts like 5% off, 25% off on the products original price.

Think you have gained some knowledge about coupons and its types, then come let’s see what are the types of coupon sites.

Online clipping sites – Contains printable coupons, the shoppers print the coupon from the sites and use them in the local stores.

Daily deal websites –this site offers the deals and discounts that occur daily in the online stores.

Ongoing deal sites – slightly differ from daily deals, This site offers deals exclusively  to its members

Niche Based Websites – Offers coupons and offers from the targeted retailer stores under particular segment.

Country Based coupon sites – Just provides the coupons and deals from any particular countries.

Features that are needed in Coupon site

  • Visitor coupon submission features to avail missed coupons
  • Search option with filters to identify the needed one
  • Simple and interactive contact form
  • Banner and Category display
  • Dedicated FAQs section to clear basic queries
  • Social media logins for the purpose of sharing
  • Membership system for exclusive deals and offers
  • Coupons and Offers with an expiry time counter to tempt people purchases
  • Multiple payments gateways

How to Start a Coupon Website

Demand for quality coupon sites are increasing day by day, and you know starting a coupon based site is easy but making it successful is more difficult. And for that, you have to do a lot of hard works and the most important one is patience.

So come let’s review what are all needed to start a coupon site

Register a domain

The foremost thing in this site creation is registering a domain and In online market many web hostings like Godaddy, Bluehost, HostGator and many others are available. Choose a perfect hosting plan from any of them.

If you are confused in the choice of a hosting, then you can refer our web hosting articles to get a clear look. After that register a domain and before that make sure that your domain name is somewhat natural and related to the terms such as coupons, offers, deals, and discount.

Create the coupon site

Once you have set up your hosting, then you have to create a coupon site, and this can be done by following two platforms

The site can be set up by installing the WordPress theme or with custom PHP script. Creating your own design for the site is challenging, and it also needs more investment. Whereas the pre-made templates and themes are easy to use and also cost effective one, Hence for the quick creation of website I prefer templates and here we have also provided the list of themes and templates with a brief summary.

WordPress Themes & Plugins for Creating Coupon Website

Are you planning to build a coupon site with WordPress? Wow! Really it’s a good idea. Because WordPress is the best platform to kick start a website and n comparison with other platforms WordPress is flexible enough to handle all types of websites.

All the WordPress coupon theme comes with outstanding features ensuring to provide the best look and feel for your site and also, it saves your time by limiting your work.Browse through all the themes that are given below and choose your favorite one by checking out its demo and features.

Clipper – $69

The Clipper WordPress is a dynamic theme designed with powerful features so that your coupon site can be setup within minutes without using any third party plugin. With this theme, you can set up unlimited categories and stores you want and besides these, this theme includes built in payment option.


  • Includes personalized dashboard
  • Incorporated Google Ad sense and Affiliate Banners
  • Has powerful monetization tool
  • Advanced Link cloaking and tracking
  • Dedicated store and category pages


Demo Link           Get Now

More than the above mentioned features, clipper theme also includes child themes whereas the child themes is also a WordPress theme that does custom change in your site by adopting the functionality of parent theme (Clipper theme). This child theme allows users to add more style and features that are lost in the parent theme without touching the code of the parent theme.

The child themes only works if you have clipper theme, so purchase and install the clipper theme first. Then you can use the child theme by buying them individually from the Appthemes Marketplace.

Flatter is the one of the most leading responsive child theme in clipper that comes with more advancing features. This theme contains only minimal graphics and hence the page can be loaded promptly. It also includes 11 color schemes, dual navigation option and many theme options page that grants ultra modern feel to your website.


Demo & Download


Koupon is a clean, modern and intuitively designed responsive theme with advanced slider option that manages to increase the visitors for your website.


Demo & Download


The convert theme is entirely responsive, and it includes customizable banner, templates , rotatory features and many premium features that are ideal for creating an online marketing or coupon sites.


Demo & Download


Looking for a clean and advanced clipper theme? Then Coups will be perfect for the reason of responsiveness and many advancing features that are easily customizable.


Demo & Download



Another great child theme by clipper, Discounty is a stunning and flexible WordPress theme comes with out of box page options and extensive features to offer a clean and responsive site.

Demo & Download

WpGroupbuy – $79

The most elegant and powerful WordPress theme designed in a way to attract more visitors. With its excellent plugins and tons of features, you can create a coupon site like Groupon in a matter of minutes.  This theme offers more than 10-page templates and four homepage styles so that your site look more unique and professional.

  • Responsive and Flexible designs
  • Easy to set up deal features
  • Integrated merchant account
  • Support multiple payment gateways
  • Integrated with Email options


Demo Link           Get Now

Coupon Press – $49

Coupon Press is a beautiful WordPress theme for online coupon website, and also, this theme is suitable for affiliate marketers. You can customize the website layout in an easy way without any programming knowledge. Moreover, this theme has the provided with an ability for visitors to submit their coupons.


  • No programming skill required
  • 100% Open source codes
  • No installation limits
  • Powerful admin controls


Demo Link           Get Now

Coupon Hut – $49

This creatively WordPress theme is specially crafted for coupons and deals website and with its simple interactive and integrated control panel you can customize the site in the way you want. And additionally you can add full-screen background videos to any page of your site, and it makes your site traffic to grow faster.


  • Integrated with custom widgets
  • Interactive Page builder tool
  • 2000+ Premium Icons & rich snippets
  • Includes threaded post comments
  • 100% fully responsive layout


Demo Link           Get Now

Couponer – $49

The Couponer WordPress theme is a beautiful and awesome designed theme that offers responsive and retina ready features. This theme highly customizable and so it is perfect for coupons and deals business. As a plus, it includes multi-language plugin that means with this theme you can start a multi-national coupon website.


  • Integrated with Mailchimp
  • Has dedicated membership system
  • Fully responsive and retina ready layout
  • Includes AJAX and coupon category search
  • Easy coupon management system


Demo Link           Get Now

Deals from Themejunkie – $39

A reputed WordPress theme company “Themejunkie” has released the latest coupon theme called “deals” with responsive design and more innovative features. This theme allows you to store and manage coupons, promo codes and discounts from various other websites.  This supports deal types like vouchers, printable coupons, coupon codes, affiliate codes, etc.,


  • Four different color schemas
  • Zero clipboard integration
  • Fully responsive layout
  • Built-in coupon submission
  • Built-in shortcodes and clipboards


Demo Link           Get Now

CouponXL – $49

CouponxL is a full flexible theme that can be customized in any way you want that means it looks fit in your need. It comes with a responsive layout hence, this WordPress themes will be compatible with almost all devices and browsers.  These themes can be used in all your affiliate sites.


  • Built-in random generator
  • Customized social media plugin
  • Integrated with payment gateways
  • Includes AJAX powered search


Demo Link           Get Now

CouponXXL – $49

This theme provides an intuitive user interface and responsive design ensuring that it look great on all the devices. This one acts as a one-pack solution for your coupon site by offering all the requirements you need. The continued development and support are the reason behind its success.


  • Unique and impressive credit features
  • Provides different privileges for users
  • Integrated worldwide payment methods
  • Semantic one click payout


Demo Link           Get Now

Couponize -$ 44

Couponize is a responsive theme designing for coupon and promo websites, which allows you to store coupons, discounts, and promo codes from different band and websites. It operates well on both desktops and mobile devices. Besides, there is a blog page that satisfies your personal usage.It allows you to display the coupons with an expiration date, date of publication and number of likes.


  • Used HTML5 and CSS3 tables
  • Advanced theme panel option
  • Compatible with all browsers
  • Includes custom design option
  • Built on Foundation framework


Demo Link           Get Now

By installing any of the above mentioned themes you can create a site for coupons and deals. But to complete the site as you wish you will need some plugins. To ease you work, we have listed the top preferred WordPress plugins and any plugin from this list will be a better choice for you.

Coupon Grab

The Coupon Grab plugin automatically collects the coupons from the internet, and those coupons may save a draft or publish directly to your site and for this, you have to perform some light changes in your settings. Besides these, you can add categories, stores and many blogging features easily with simple integrating techniques.



Coupon Reveal

Coupon Store is an easy management plugin that comes with rich enhancing features that allow you to add coupon quickly with the help of coupon widgets. This plugin can be used with all WordPress themes and with that you can solve affiliate clickthrough problem quickly.



Magic WP Coupon

The magic WordPress plugin provides greater flexibility and freedom for the users in monetization while compared to others. By adding coupon snippet into your site, you can allow the user to browse and search the one they desire. This plugin is constantly updating and so to offer new features to your site this plugin will be needed.



Coupon Creator

Instead of uploading the image of the coupon you can create an own coupon pot with this coupon creator plugin. You can also set an expiration date of the coupon also by adding some shortcodes. This WordPress plugin includes many useful features like visual editor, editable links, theme options, premium support and many that you need in generating a beautiful coupon site.



JC coupon

JC Coupon is a WordPress coupon plugin which allows users to add coupon and discount in a post or page or anywhere on the site they prefer. And for peaceful management purpose, shortcode option is also enabled. This plugin is integrated with affiliated link cloak in order to give more revenue. If you need this plugin with the more advanced feature, then you may go with paid version.



Coupon Maker

A simple coupon site plugin that lets you design your own coupon button for displaying exclusive coupons and discounts. With this plugin, you can showcase and forward other sites coupons and offers through affiliate URL.



WP Coupon

WP Coupon is a premium plugin for WordPress coupon websites designed to easily build up coupon website, so as to collect a broad range of coupons.The plugin is featured with rich functionalities like custom control panel, ad monetization, and search engine optimization. Besides, with the plugin, you can customize it with your own unique theme and match your website look.



Coupon  Code Lite

Coupon code lite WordPress plugin provides the coupon code that cannot be copied without the user visiting your affiliate link. This WordPress plugin provides a call to action popups so that the user is instructed to click on the coupon code to copy it. This plugin secures your affiliate income in an efficient way.



We have showcased all the leading WordPress themes and plugins briefly that contains all the features you need. So why to wait? Just go and pick any of the theme and plugins you desire and get start with your aim.

Making a Coupon Website with Custom PHP Script

Even though WordPress are easy to build a coupon site, some people still consider PHP scripts as more efficient and also use them in creating their site. Hence, for those users, we have provided this list of PHP software and templates with features, pricing and exclusively live demo in order to get you the feel of it.


A fully customized template designed primarily for coupons and deals site and this one offers every possible feature that helps you to grow your online business. It also comes with a built-in coupon feed that offers thousands of current coupons and deals automatically on the daily basis. This template is popular among the world because of its enhancing features and affordable prices of the packages.


  • Secured and rich featured responsive front-end
  • Automatic Deals and Coupons with Coupon feed
  • Powerful SEO and built-in reporting
  • Deep integration with Social Medias


  • Owned – $97
  • Professional – $197
  • Unlimited – $347
  • Developer – $497

View Demo           Get Now

Coupon Script

The Coupon Script comes in a readily equipped manner, and so creating a coupon and discount based site will be much easier. This coupon script provides nine different design to choose, and all those are free to modify. Hence, you can make a unique website quickly.

  • Easy to install and configure
  • Integration of Google Adsense and Google Analytics
  • Includes Social media buttons and Facebook widget
  • 30 Day Risk free money back guarantee

  • Leased – $14.95 /Mo
  • Owned – $77 One time payment

View Demo           Get Now

Deals Portal

Deals portal is popular PHP software from net art media designed exclusively to share promo codes, deals, and discount codes. This software allows you to easily manage all the deals, coupons and can be easily installed on any of your hostings.

  • 100% responsive and multi-language site
  • Google Maps integration with Geocoding
  • Easily accessible admin panel features
  • Effective Banner management
  • Integrated set up wizard with payment system


  • Standard – $249 (one domain)
  • Enterprise – $699 (unlimited domain)

View Demo           Get Now

CouponPortal PHP Script

A powerful coupon website template comes with extensive features and options that make your site more profitable. All the process are technically resolved and so for using this template coding skill is not required.

  • One clicks installation and powerful administration
  • Fully responsive and SEO friendly
  • Added with backend error log system


  • Regular – $21
  • Extended – $105

View Demo           Get Now

Subrion Coupon Script

Subrion Coupon script is the best full featured coupon script software that makes coupons or deals sites quickly. It maintains the traditional form of marketing techniques in order to earn more and with this software the popular websites like retailmenot and Groupon can be cloned easily.

  • Offers best search engine optimization
  • Has built-in payment gateways and invoicing
  • Unlimited stores, coupons, and deals
  • Recurring revenue and automatic billing
  • Includes several professional templates


  • One site – $99
  • Five sites – $299
  • Ten sites – $499

View Demo           Get Now

Ways to promote your online coupon website.

If you want to earn sustainable traffic to your coupon site all you need is to load a website with unique content and designs. But that only not enough, so you have to do some marketing to get streaming traffic.

That includes Affiliate Marketing, Social Marketing, and Email Marketing and by these process, customers can be able to reach your site easily and thus your site’s traffic may rise. And moreover, it is a cost effective one when compared to other traditional techniques.


Affiliate Marketing

The most trending word in today’s online market is Affiliate marketing, and most of the coupon sites are making money with this technique. To perform affiliate marketing on your site, you have to become an affiliate publisher of various affiliate networks.

If you have become the member of the affiliate network, you will be provided an affiliate link, and when a buyer buys any products from your affiliate link, then you will be credited with some commission in your account.

Various shopping sites like Amazon, Hostgator have their own affiliate program and to run a successful coupon site you have to be a publisher of almost all the affiliate networks. Here we listed some popular affiliate marketing sites that can be used for your coupon site

  • US –,,
  • UK –,,
  • India –,,
  • Australia –,,
  • Nederland –,,
  • Germany –,,

Social Marketing

Nowadays social media like Facebook, Twitter, Instagram and others are the best medium to communicate with the people instantly and by using those social medias you can drive more customers towards your site. For that, you have to set up an active social media profiles and as well as you have to post the exclusive coupons and deals constantly in your profile page.

Email marketing

Email marketing is the easiest and instant way to gain popularity in your coupon business. Firstly, capture the list of online shoppers and then send them offers every day or every week to get instant traffic to your website again & again and also without spending much penny.

In WordPress, email marketing services like Aweber and MailChimp are available and so for a WordPress based coupon site this will be easier.

Coupons & Offer Feeds:

Data feed collects all the coupons and deals in online, and it is the most valuable tool for the affiliate marketers to get an array of regular updates of offers from all the affiliate network in one place. Even you can connect your website with those services too to get automatic updates and by this, it helps you to promote your site, that’s why it is important for coupon websites to get better rank.

 Coupilia – is a kind of site that provides free XML coupon feed for online coupon website and another site who want to display latest deals on their site. The Coupilia has over 12, 500 merchants across 18 nations and so it is entirely trusted.

 Coupon Feed – Coupon feed reduces the searching time of the coupons by offering all the up to date coupons at one place. It also offers affiliate programs for the site owners and with that more visitors can be dragged towards their site.

 FMTC – The most powerful coupon integration tool that supplies hand tested data feeds like coupons, deals and other to affiliates. Since 2007, it has provided the fast, reliable and high-quality data to its members.

 LinkMyDeals – LinkMyDeals is an India based coupon feed that provides coupons and deals from the more than 1000 e-commerce sites. As per user wish, it offers the data in the formats like CSV, XML, JSON and so you can choose whatever format you want.

 Goldencan – Goldencan is the one of the brilliant, and time-saving data feed in online and with this data feed integration we can display thousands of coupons and offers across the network with a single line of code.

 Popshops – Popshop is a coupon and product feed-based platform tool that allows sites owners to display a coupon, discounts, and other e-commerce functionalities to their site. For this affiliate relationship is not required.

 iCodes – iCodes is an intuitive database that contains coupons, offers, deals and other codes that are familiar across the affiliate networks. It automatically imports and adds the codes details to your site, and sometimes manual editing is also needed.

 Feeds4 – a fast growing XML coupon feed built to focus on providing accurate and up-to-date coupons to the coupon sites.  This tool includes the coupons and discounts of international merchants from 58 countries.

Things to Remember before start in Coupon Websites:

As said earlier in online you can see a large number of coupon sites and if you ask all of them are successful means, certainly not. Most of them have gone out of business, because of the some mistakes they did in running a site. This should not happen with you, right?

Then evaluate the things give this topic before the start. Here we have revealed some of the secret tips that help you to achieve long-term success in your coupon business. Hence, before start evaluate all the things mentioned below.

Google is doing its updates so fast and also serious about the content, so include more coupons and content in your site. But don’t make it too heavy.

Also, avoid copying the content and try to be unique in writing to get quick attention from Google and Visitors.

Make your site more interactive by allowing the visitor to rank the deals, leave comments also include social media share button and email alerts to stay tuned for deals and coupons from their favorite site.

Provide the FAQs and customer help section such as email, online forum and live support with the well-trained staff to win the trust of the customers by clearing their queries.

In a website design is the most critical phase to attract the visitors and so keep your site more organized using some advanced user interface designs

Make a complete study on competitors’ sites regarding stores, categories and others. If you find anything missed then, try to include them also in your site.

Build a social media community and try to involve in other online forums to drive more traffic to your site.

Generally, to become successful in business some more time is required, hence don’t try to achieve fast. Set some realistic goals and grow your business steadily.  If you continue your coupon site as the process I mention, then you can absolutely earn some decent figure of income. So have patience and do the marketing and promoting process with positive mindset in a legitimate way to grab long term success.

Last updated: July 5, 2018 at 11:45 am
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  • Excellent post! The information you have given here is what some others charge for. I have been looking into starting a coupon site because they do so well when done properly. I have been using WordPress on my other blog for over 2 years now and love it. The themes you showcased here are very well done. I checked a few of them out.