Best WordPress Popup & Optin Plugins

Pop-ups are an effective way to display email opt-in forms and the social media buttons that link to your best content. Especially the rewards and offers display in the popups will make the user stay more at your e-Commerce store. Because of the amazing popups, you can make a strong bond with your customers without annoying them.

If you’re worried about investing in a premium list building plugin, then consider the free ones. We have also listed the free plugins in this list in order to serve you better. Once you’ve selected the type of opt-in plugin you want, you can customize them easily without the need of coding skills.

15+ Must Have WordPress Popup & Email Optin Plugins


Bloom is the extraordinary plugin from the Elegant Themes which lets the user perform accurate targeting, and also adds custom opt-in form in the content area. This plugin gives the ability to manually add the opt-in form within the content using shortcodes. The idea behind this plugin is simple and it’s definitely worth trying for those who find popups annoying.


Optinmonster is the powerful lead generation tool that can generate popups and make people sign up for the newsletters in a different way. It aids you in creating unblockable popups and slide-in opt-in boxes. The plugin comes packed with powerful exit intent trigger, which detects visitor behavior and prompts them with a targeted campaign at the precise moment they are about to leave your site.

Convert Plus

If you want a premium and simple way to quickly add a single pop-up window to your website, then the Convert Plus Plugin is well worth considering. The plugin comes with several elegant and responsive templates that you can choose from. It is an amazing plugin that can create triggering popups in minutes and transforms your website into a lead generation powerhouse.

Ultimate Modal Windows

With this popular Ultimate Modal windows plugin, you’re able to show email signup forms, social buttons, offers or do customization as you wish. This lightbox plugin fits perfectly to the core behaviour of any WordPress theme. Eventhough it contains many templates you can create, modify and design your own popup without touching any code.

Layered Popups

Ninja Popups

If you are looking for well-designed popups for your site, then without second thought go for the Ninja Popups plugin. Using the plugin you can increase the newsletter subscribers and also it has a unique social locker plugin that guides you in increasing your social count. Some of the key features of this plugin are – highly customizable, page level targeting, close button, statistics, and social network locker.

Opt-in Panda

Popup Press

Hustle – Free

Popup by Supsystic – Free

ITRO Popup – Free

ITRO Popup Plugin is a basic, free option that allows you to create one pop-up window for your website. To make your pop-ups a little user-friendly, you can configure them to automatically close after a set number of seconds.

Dreamgrow Scroll Triggered Box – Free

Popup Maker – Free

Popup Maker is one of the popular free plugins that comes with its own customs and settings. To ensure the attention from the customers promptly this plugin includes 5 animation effects for the popups. Popup Maker is a good choice for those who want to promote specific offers, on specific posts and pages.

WP Modal Popup – Free

Alligator Popup – Free

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